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Nutella: Cycle Helmet Promotion

I’m really not sure how I feel about this. On the one hand, a brand that seems to have tapped into kids minds is promoting health and exercise and stuff. Getting kids to ride bikes with or without a helmet

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Posted in Bike Culture

Bicycle Airbags & Mulitmedia

Way back in the mid 1990s, the buzzword was multimedia. Apparently it was going to change the way we did everything – a bit like the laser disk had done, only better. The joke going around the office was that

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Posted in Bike Culture
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